Exclusive, Private Social Media Event at Alba | Los Angeles Photographer

Amazon recently brought together a select group of Los Angeles creators for an intimate evening in West Hollywood. The event introduced guests to Alexa in a way that felt elevated, interactive, and easy to share.

Our team photographed the experience at Alba, an upscale Italian restaurant in West Hollywood. As an Alba Los Angeles photographer, we focused on capturing both the polished atmosphere and the organic moments that made the evening feel personal.

Discovering a New Side Quest with Alexa

The evening focused on Alexa’s ability to help users discover a new “side quest.” In this case, a side quest meant a new hobby or interest based on what a user already enjoys.

Alexa can help users explore an idea from start to finish. It can assist with research, suggest ways to get started, and help identify the supplies they may need.

During dinner, guests watched a presentation that demonstrated how the feature works. They also had the chance to interact with Alexa throughout the evening.

The experience showed how AI and voice technology can make it easier to discover and pursue new interests.

An Upscale Influencer Event in West Hollywood

Around 30 local influencers attended the event at Alba.

The evening began with cocktails and conversation. Guests then gathered for a sit-down dinner and Alexa presentation.

Amazon also incorporated thoughtful experiential details throughout the night. An on-site illustrator created personalized artwork for attendees, adding another memorable and shareable element to the event.

The smaller guest count kept the evening intimate. It also gave influencers more time to engage with the product, connect with one another, and create content. And best of all? Guests walked away with Amazon goodie bags, themed for different side quests!

Capturing Content for Amazon Alexa

The event had two key marketing goals.

First, Amazon wanted to encourage influencers to create organic content about Alexa’s side quest feature. Second, the brand needed professional imagery that could support future marketing.

Our team focused on both.

We captured candid conversations, influencer interactions, product demonstrations, branded details, food and cocktails, and the overall atmosphere at Alba. We also documented key moments from the presentation and guests using Alexa throughout the night.

The final gallery gave Amazon a versatile archive of branded imagery. These photos can extend the life of the activation long after the event itself.

Get in Touch

Looking for an Alba Los Angeles photographer or a creative photo and video team for your next influencer event, experiential activation, or brand launch? Get in touch to start building social media content for your next event.