Adcolor Photographer JW Marriott: Powerful, Uplifting Photos Captured Right

I had the opportunity to work as an Adcolor photographer at JW Marriott L.A. LIVE this year, documenting an event that champions diversity in creative and tech industries. Thousands of attendees gathered to discuss inclusion, representation, and innovation in these spaces.

This year, our DTP photography and videography teams worked together on behalf of ShowPro to capture every aspect of the event. From still images to long-form documentary edits, we told the story of the technical precision that made this massive production run flawlessly. With multiple sessions running across several days, capturing both the event experience and the behind-the-scenes execution was essential.

A Gathering of Industry Leaders

Adcolor remains the premier organization celebrating underrepresented voices in creative and tech spaces. This year’s event featured inspiring speakers, including Dodgers player Jack Flaherty and musician Jon Batiste. Panels explored racial diversity, LGBTQ+ representation, disability inclusion, and the impact of diverse perspectives on industry growth.

The conversations were powerful. Speakers shared personal experiences and industry insights that challenged norms and inspired progress. Every session reflected Adcolor’s mission to make creative and tech spaces more inclusive and representative.

The Technical Precision Behind a Seamless Event

Hosting hundreds of thousands of attendees across multiple days, this event required expert coordination. ShowPro managed all AV production, ensuring flawless audio, video, and lighting across multiple stages and ballrooms. The complexity of the production demanded absolute precision.

Our DTP photography and videography teams worked closely to document this precision. Videographers captured real-time adjustments, panel transitions, and the expertise of ShowPro’s technical crew. Photographers focused on key moments—technicians at work, split-second transitions, and the detailed execution that kept everything running without a hitch.

The documentary-style edits showcased how behind-the-scenes teamwork made such a complicated event feel effortless. The seamless integration of multiple AV components across large-scale sessions was a testament to the level of skill required to produce an event of this magnitude.

Capturing the Energy of Adcolor

As an Adcolor photographer at JW Marriott, I wanted to tell more than just the story of the panels and keynotes. I wanted to capture the collaboration, precision, and expertise that made this event possible. Guests engaged in meaningful conversations, connected with peers, and celebrated the progress of diversity in their industries. Behind the scenes, an incredible team worked to ensure every session unfolded without issue.

This event demonstrated how representation, teamwork, and technical excellence bring powerful ideas to life. If you need a photographer to capture not only the event but also the effort that goes into making it happen, let’s connect.